Let’s begin with a couple of «So What?» questions: A brand has 20 million Facebook likes. So what? A brand’s tweet «breaks the Internet.» So what? What’s achieved, other than an honorable mention at Cannes?
Let’s begin with a couple of «So What?» questions: A brand has 20 million Facebook likes. So what? A brand’s tweet «breaks the Internet.» So what? What’s achieved, other than an honorable mention at Cannes?
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