Let’s begin with a couple of “So What?” questions: A brand has 20 million Facebook likes. So what? A brand’s tweet “breaks the Internet.” So what? What’s achieved, other than an honorable mention at Cannes?
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Let’s begin with a couple of “So What?” questions: A brand has 20 million Facebook likes. So what? A brand’s tweet “breaks the Internet.” So what? What’s achieved, other than an honorable mention at Cannes?
